As a people oriented designer, I am trained to discover the problems, aims, concerns and aspirations of individuals, collectives and societies; and to translate these findings into feasible and aesthetic product design solutions.
As industrial designer at DiDutch I design relevant design solutions within food, lifestyle and mobility. In all of my work I aim to create added value for our clients and end-users. Key aspects of our 'value by design' approach are aesthetics, ease of use and sustainability.
At DiDutch, my expertise lies in integral packaging design, consumer product design and value engineering. Together with our sister companies het Foodatelier and MetaChef I work within a multi-disciplinary team of colleagues to offer our international clients in food, agro and food processing a full service approach.Oct. 2019 – present
MetaChef is the leading publisher of interactive 3D imagery for web, mobile and AR/VR metaverse. As specialists in the food, agri and tech branche we are the specialist for the food industry, retail and foodservice.
As UX Project Manager I was involved as project leader and creative designer - managing details, while keeping eye on the big picture in our long term projects. Most of my projects are associated with e-learning dashboards, 3D product configurators and high-detail product renders/animations.Oct. 2019 – April 2021
Many people on the autism spectrum experience anxieties, which can have a big impact on their daily lives. In collaboration with design agency Panton, child and youth psychiatric centre Karakter and the University of Twente, this project aimed to engage in participatory design in order to conceptualise, prototype and evaluate a new assistive technology that may support young autistic adults with anxiety disorders to develop independence in daily living. Design decisions were derived from an in-depth co-design process featuring multiple sessions with an autistic individual, healthcare professionals and design experts.
The resulting product 'Unfold' specifically targets young adults with agoraphobia to help them develop more independence in part by previewing unknown spaces through a connected device. By facilitating a more accessible way of exploring new places, Unfold motivates users to expand the area that they feel comfortable in. Unfold was featured at the Dutch Design Week 2019.Nov. 2018 – July 2019
As part of my graduation assignment I worked for three months at Nedap Identification Systems, a leading specialist in systems for long distance identification, wireless vehicle detection and city access control. The assignment was aimed to improve the Electronic Parking License (EPL), an in-vehicle device that ensures availability of parking bays for designated audiences, as part of Nedap’s vehicle detection and parking solutions platform SENSIT. As a result, design recommendations for the EPL were proposed and a new prototype was presented.Feb. 2017 – July 2017
Within the Master's programme of Industrial Design Engineering, I specialised on developing a people oriented perspective in design. The Master track Human Technology Relations concerned exploring and designing products that serve the problems and aspirations of people on an individual, social or societal level. Central themes involved Design for Behaviour Change, Interaction Design and visual design language of products.Sept. 2017 – July 2019
Besides Industrial Design, I am also interested in architecture. Therefore, I studied architecture for 6 months in Portugal at the University of Lisbon. I learned that both fields share a lot of similarities, and during this period I learned about ‘design’ according to a different perspective.Sept. 2016 – Jan. 2017
Industrial Design combines design with engineering and technology. During this three-year Bachelor’s programme I learned how to combine technology and creativity to design physical and virtual consumer products that are practical to use, well designed and in line with users’ needs and demands.Sept. 2014 – July 2017