Douwe Egberts

Packaging Design


This project featured a complete gift packaging design for the fictional client Douwe Egberts. The packaging contains two cans of roasted coffee beans and a compact coffee grinder.

The primary packaging has a luxurious feel. Once the box is opened, the customer is greeted by the Douwe Egberts slogan and all of the contained products are visible immediately. The design of the package and graphics is new and refreshing, but is still recognisable for regular Douwe Egberts customers. Materials are carefully chosen and the design promotes easy and clear interaction between the product and the user.