Naturally Tasty

Braille soup packaging design


Naturally Tasty asked us to redesign their current soup packaging. The new design should convey their mission: to give everyone in the Netherlands the opportunity to eat a healthy meal. But what does it mean to include everyone we asked ourselves?

Approximately 300.000 people in the Netherlands are blind or visually impaired. The new packaging was designed for inclusivity as it integrates braille lettering on the wrapper of a fully recyclable cup. With this introduction Naturally Tasty is worldwide on of the first food companies to include braille on their packaging!